Marketing Executive Resume Sample
GEORGE HERNANDEZ Page 2 of 3
Vice President of International Sales, Continued
Transformed underperforming operations in countries that bolstered revenue increases from
20% to 100% consistently by analyzing metrics, refining product development plans and implementing
new market strategies.
Improved customer satisfaction, sales team performance and overall sales by organizing
international training seminars and executing corporate culture changes to strengthen key relationships.
Minimized risk exposure globally and ensured continued expansion by carefully assessing political,
economic and cultural trends internationally, and implementing proactive measures to address potential threats.
HERNANDEZ & ASSOCIATES, Hopkinton, MA 1990 to 2000
Exclusive representative of oil and gas instrumentation manufacturers in 12 countries globally.
Chief Executive Officer
Started up a company that became exclusive representative to global manufacturers of analytical
instrumentation used in quality control and research for industries including petroleum, mining, and
commercial laboratories. Oversaw all functional areas including finance, staffing, marketing, operations and
international business affairs. Sold off company in 2000 to pursue an opportunity within a larger and more
Built a company from scratch to a robust $4 million enterprise and expanded to 8 global locations by
bringing new products to market and forming strategic distribution channels.
Strategically positioned company as consultants and service providers that helped sell more products.
Landed important contracts with companies such as Petrobras and Canico Resource. Exclusive contract with
Carra Instruments resulted in penetration of lucrative market in oil refinery sector.
Fostered a strong ownership mentality amongst employees and retained top-notch employees by
soliciting feedback, researching benefit plans and introducing attractive benefit programs.
Retained robust profitability margin for 10 years by monitoring cash flows, eliminating unnecessary
costs and conducting financial forecasts.
Created a strong brand equity amongst customers by offering incentive programs and
continuously fine tuning customer service and support.
Penetrated new markets and sustained continued growth despite highly volatile and risky environments.
INSTRUMENTATION SOLUTIONS, Sao Paulo, Brazil 1986 to 1990
Pioneer in spectrometer instrumentation, serving 6 countries in Latin America and Europe
Sales Director (1988 to 1990)
Managed a team of 20 engineers and 15 sales representatives. Set product development goals, quotas and pricing.
Coached and mentored sales team, and collaborated with internal teams to retain existing customers and develop
new client base. Created expense, operating and forecasting budgets. Organized technical seminars.
Launched the first mobile petroleum analysis spectrometer to Latin American market in 1989 after
working closely with engineers on product development specs.
Consistently exceeded sales margins by 40% annually for 2 years and maintained product leadership
position by rolling out effective, targeted marketing plans.